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R3unite – Virtual Event

R3unite is an innovative startup based in Milan that develops and promotes sustainability in the fashion field. Its mission is expressed both in the D2C & Retail channels – through a profit-for-good brand created to raise awareness on sustainability issues – and in B2B – helping other designers and brands in the transition to sustainable production.

R3unite wanted to organize a digital exhibition-event – ‘Upcycle with Purpose’ – to showcase and then auction garments with production defects personalized by well-known Italian artists. The location chosen for the event was the exclusive Suites & Atelier in Lake Como and the exhibition was set up completely digitally in augmented reality, saving costs and increasing the effectiveness of the overall event: for seven days, visitors could access the hotel rooms and see the artworks displayed in AR. The event was featured in several national and international newspapers, such as Corriere della Sera, RTL 102.5 and I-D magazine.

You can starte the tour at this link : r3unite.com/upcycle-with-purpose/